Northern Wisconsin
Growing up in Northern Wisconsin
I grew up moving between small Wisconsin communities — Park Falls, Prentice, and Phillips — and graduated from Phillips High School.
Small towns. Long winters. Plenty of time to figure things out.
Founder • Operator • Marketer • Builder
Logen Charles Doiel
I build businesses, websites, marketing systems, and digital infrastructure designed to make complicated companies simpler to grow.
Based in Wausau, Wisconsin, I operate and develop specialized businesses across multiple U.S. markets — focused on web development, digital marketing, lead generation, advertising, business systems, and SaaS.
Based in Wausau, Wisconsin • Working throughout the United States
About
I genuinely enjoy building businesses.
Business has become more than my work. It's genuinely one of my favorite things to study.
I enjoy understanding how a company works, finding where opportunities are being lost, simplifying the process, and building systems around it.
Whether that means rebuilding a website, improving an ad campaign, creating a lead-generation system, developing software, strengthening a sales process, or finding the hole everyone else has been stepping around — I enjoy figuring it out.
My ideal system is simple: you handle the job or service. The system handles as much of everything else as possible.
- Traffic
- Leads
- Follow-up
- Sales
- Fulfillment
- Retention
My story
The road here wasn't particularly linear.
Before running digital businesses, I washed dishes, moved snow, coated industrial parts, sold cars, handled materials on third shift, sold phones, painted houses, sold advertising, and experimented with more small businesses than most people would probably recommend.
Each one taught me something useful.
Approx. age 14–16
Dishwasher, snow removal & first real work
In high school I washed dishes at Sunset Bay, and in the winters I moved snow for several large commercial properties, including facilities connected with Phillips Plastics.
Still a teenager, I learned to run equipment like a front loader. My working life started with physical work, not entrepreneurship.
My first business education wasn't in a classroom. It was showing up when it was dark, cold, and something needed to get done.
Age 16+
Phillips Plating
Around 16 I started at Phillips Plating, helping coat and process manufactured components like automotive door handles.
It was my first exposure to industrial processes, repeatable systems, and production.
Even then I knew I wanted to build something of my own. I just didn't know what yet.
2019
Taking a chance on sales
I realized one thing I could do was talk to people. Around June 2019 I joined Kocourek Kia as a salesperson, staying until about December.
My brother was already in automotive sales. Car sales was a way to leave Phillips, get away from some negative influences, and test myself somewhere new.
It was my first real education in professional sales, customer psychology, negotiation, follow-up, and getting paid on performance.
Late 2019 / early 2020
Toyota of Wausau
I was offered a spot and a signing bonus at Toyota of Wausau. Money was tight, so I took it.
It wasn't a grand career strategy. It was survival.
Cash flow matters.
2020
Then everything closed.
When COVID shut dealerships down, the bills kept coming. A stimulus check wasn’t going to solve much, so at 19 I started experimenting.
2020
Blissful Thoughts
Early experiment • No longer activeI started selling flower pots online through a small venture called Blissful Thoughts.
The business is intentionally in the past, but it was one of the first times I realized you don't have to wait for someone to hire you before you can create income.
2020 era
Third shift at Marathon Cheese
One of my closest high-school friends worked at Marathon Cheese. During COVID I took a third-shift material-handler job and worked alongside him.
I'd often told him he was capable of more, even though he doubted it. After two or three months, another opportunity showed up.
Early career
Back to automotive sales
I returned to the Kocourek group, working around Hyundai, Volkswagen, and Audi — work I genuinely enjoyed.
My friend eventually left Marathon Cheese for sales too. He did well on his own and later moved into several B2B roles.
Sometimes people just need to see somebody close to them try first.
Cellcom era
Buying back my time
Dealership life was eating nearly all of my time. I joined Cellcom in Weston, Wisconsin — hourly plus commission.
I actually earned less money. But I bought back time, and room to figure out who I was and what I wanted to build.
Learning years
Reading everything I could find
With a predictable schedule I started educating myself aggressively — first self-development, sales, and communication, then everything around them.
- Business
- Marketing
- Psychology
- Consumer behavior
- Decision-making
- Systems
- Technology
For the first time, I wasn't just trying to work harder. I was trying to understand why things worked.
Alongside Cellcom
OCD Painting & Peachy Keen Window Cleaning
Early businesses • No longer activeWhile at Cellcom I started a painting company, OCD Painting, and later experimented with Peachy Keen Window Cleaning.
For stretches I worked 70–80 hours a week between the job and the business. Financially it worked. Personally, it was hard to sustain.
Health & direction
Building around reality
I live with Crohn's disease. It helped reshape the kind of future I wanted to build.
Physical service work could pay the bills, but it’s hard to do consistently when your health doesn’t cooperate. So I started thinking seriously about leverage — businesses where the value comes from thinking, strategy, creativity, technology, systems, and communication.
I wanted to build something where my mind could create more value than my body had to.
2022
Tech Turtle begins
Founded in 2022In 2022 I started what would eventually become Tech Turtle Websites & Marketing. At first it was more of an experiment than a polished agency.
I was still working other jobs — building websites, learning digital marketing, testing ideas, and figuring out what Tech Turtle should become.
2022–2024
Midwest Communications & the learning years
I took a B2B sales role with Midwest Communications and spent as much time as I could around the digital marketing side of the business.
Meanwhile Tech Turtle developed slowly. There were clients, projects, and plenty of experiments — but it wasn’t yet the company I believed it could be.
Those years connected my sales background to the digital world.
- B2B sales
- Account management
- Traditional & digital advertising
- Google & Meta Ads
- SEO
- Conversion strategy
- Analytics
- Client relationships
Starting the company was easy. Figuring out how to make it genuinely valuable took longer.
Subaru
One more run at automotive sales
I went back to automotive sales briefly at Subaru, partly to sharpen the skills that started my career — while seriously considering a totally different direction.
The turning point
Betting on myself
I applied to enter the electrical trades and was denied. Instead of another detour, it made the decision clear: stop bouncing between careers and go all in on building my own.
2025
Going all in
Full time since 2025I started Tech Turtle in 2022 and built it alongside other work for years. In 2025 I left Subaru and committed to the company full time.
That decision was the real inflection point. Tech Turtle grew significantly from there and has kept becoming a larger, more capable operation ever since.
2022 was when Tech Turtle started. 2025 was when I bet on it full time.
Sometimes a closed door makes the remaining decision much simpler.
2025 — The inflection point
Going all in.
After starting Tech Turtle in 2022 and developing it alongside other work for several years, I left Subaru in 2025 and committed to the company full time.
That decision became the real inflection point. Tech Turtle moved from a side venture to a serious operating business — and it has kept growing into a larger, more capable operation ever since.
The focus got clearer, too: stop selling websites as isolated products and build connected systems that help businesses generate measurable growth.
2022 was when Tech Turtle started.2025 was when I bet on it full time.
How the work connects now
- Website
- Search
- Paid ads
- Leads
- Tracking
- Follow-up
- Growth
That growth is also what made room to build companies focused on specific markets, industries, and customer problems. Those businesses are below.
Businesses
Specialized companies. Shared obsession with making growth simpler.
Digital Marketing • Web Development
Tech Turtle Websites & Marketing
Based in Wausau, WI • Clients across the U.S.
Tech Turtle Websites & Marketing helps businesses create stronger digital infrastructure through premium websites, search visibility, advertising, lead generation, analytics, and digital growth strategy.
- Web design
- Custom development
- Google Ads
- Meta Ads
- SEO
- AEO
- GEO
- Conversion tracking
- Lead generation
- Business automation
- Digital strategy
justtechturtleit.comVisit Tech Turtle (opens in a new tab)
Local Digital Marketing • Florida
Port St. Lucie Marketing
Port St. Lucie, Florida
A specialized digital marketing brand serving businesses in and around Port St. Lucie, Florida with web design, search optimization, advertising, and customer acquisition strategy.
portstluciemarketing.comVisit Port St. Lucie Marketing (opens in a new tab)
Web Design • California
Huntington Beach Web Design
Huntington Beach & Southern California
A specialized web design and digital growth brand focused on businesses serving Huntington Beach and the surrounding Southern California market.
huntingtonbeachwebdesign.comVisit Huntington Beach Web Design (opens in a new tab)
Local Technology Services • Wisconsin
Wausau Tech Support
Central Wisconsin
Straightforward, friendly technology assistance for homeowners and small businesses throughout Central Wisconsin — computers, printers, phones, home technology, and the everyday problems in between.
wausautechsupport.comVisit Wausau Tech Support (opens in a new tab)
Vertical Marketing • Concrete Coatings
Polyurea Marketing
Concrete coating contractors, nationwide
A specialized growth platform for concrete coating contractors — polyurea, polyaspartic, epoxy, garage floor, and commercial coatings — combining websites, ads, search, lead generation, and tracking into one acquisition system.
polyureamarketing.comVisit Polyurea Marketing (opens in a new tab)
Past experiments
The graveyard is useful too.
Not every idea needs to become a permanent company. Some businesses existed long enough to teach me what I needed to learn.
Blissful Thoughts
E-commerce experiment during COVID.
No longer active
OCD Painting
Local painting company.
No longer a primary business
Peachy Keen Window Cleaning
Local service business experiment.
No longer active
Starting something teaches lessons that thinking about starting something never will.
In their words
What people say after working with me.
Real Google reviews from business owners, shared word for word.
Tech Turtle is a member of the Greater Wausau Chamber of Commerce.
“Logen is an absolutely amazing resource and friend in business! He’s invested so much work into my website and it looks incredible. The skills and resources he and his team have are limitless. Amazing!”
“My wife an i initially created our own webpage for our business T&A Contracting and over the years we realized it was missing something. Ironically I met Mr.Logan while bidding a job and he introduced himself and explained the kind of work he does and what he could offer. Not 48hrs later he delivered a very detailed webpage and we were absolutely thrilled. Any marketing or design that we consider Tech Turtle will be our first stop! Thank you Logan, we appreciate the effort you put into our project.”
“Had the pleasure working with Logan twice now and both times he has brought life to the room and has made the process painless. He doesn’t stop until the job is done and the client is happy and comfortable with what it is they are working towards. Logan is someone I would consider a staple and a model in good work ethic and integrity in everything he does and would recommend working with him no matter what what field you are working with him in.”
“We had a decent amount of traffic before but no conversions. After the changes, we’re actually turning visitors into paying customers. That’s what matters.”
“Absolutely amazing experience. Exceeded my expectations, communication was very good, they were clear on what to expect and absolutely delivered on everything and then some! Would highly recommend to any of my friends and family!”
“These guys are amazing to work with! They listen and then provide you with different avenues to help address the problem you are having! Highly recommend!”
“I couldn’t be more impressed with this website and the team behind it. The site itself is clean, easy to navigate, and extremely user-friendly. Everything is well organized, making the entire process smooth and stress-free.”
“Excellent service, Logen definitely knows his stuff and was very easy to work with. Would recommend”
“Logan is amazing. Very knowledgeable and will pay attention to your ideas. 100000000% recommend!!”
“Helped improve SEO and generated more online inquirie. Thanks Logen!”
“Does amazing work !!”
Before the businesses
Long before Tech Turtle, the same habits showed up on the sales floor.
“I have bought 5 or more of my cars over the years including my current car from Kocourek. Each one with a different salesperson. - but not anymore - only 1 for me. … WOW- Logan you stand out in the crowd and are/will continue to be without doubt - extremely successful and a valuable Team Member/Leader to anyone or company you choose to be associated with.”
“(Weston location) Logen was a rockstar today! His customer service was OUTSTANDING! He not only answered all of our questions he took the time to show us different features and settings. He was honest and friendly. Highly recommend!”
What I do
I tend to work where business, marketing and technology overlap.
Websites
Designing high-converting websites that communicate clearly, rank effectively, and make it easy for customers to take action.
Customer Acquisition
Creating systems that generate demand.
- Google Ads
- Meta Ads
- Search
- Local visibility
- Landing pages
- Lead generation
Search Visibility
Building businesses for traditional and emerging search environments.
- SEO
- AEO
- GEO
- Local SEO
- Structured data
- Content architecture
- Entity building
Systems
Looking at where leads, information, customers, or money are falling through the cracks — and designing simpler workflows around them.
SaaS & Automation
Conceptualizing, building, and implementing practical software and automations that remove repetitive work or make complicated processes easier to manage.
Strategy
Connecting marketing, sales, technology, analytics, and operations into one understandable growth system.
How I think
Find the hole. Patch the hole. Repeat.
I like looking at businesses as systems.
- Traffic comes in.
- Some percentage becomes a lead.
- Some percentage gets contacted.
- Some percentage buys.
- Some percentage comes back.
- Some percentage refers someone else.
At every transition, something can leak. My favorite part of business is finding those leaks and simplifying the system until it's easier to understand, easier to operate, and easier to scale.
- Attention
- Traffic
- Lead
- Follow-up
- Customer
- Retention
- Referral
Measure it. Improve it. Automate what makes sense. Keep the human parts human.
People
Nobody builds alone.
I've learned something from almost every job, customer, coworker, friend, and business I've been around.
A few people have had an especially meaningful impact on the way I think, work, or live.
- Roger Utnehmer
- Longtime Wisconsin broadcaster and station owner, with more than 35 years in radio broadcasting and leadership within Wisconsin broadcasting organizations.
- Dave Deda
- My mentor since I was 14 — and more than a mentor, one of my best friends. He always takes a calculated approach, and that's rubbed off on how I make decisions.
- Adam Kielsmeier
- A longtime friend whose willingness to grow reinforced my belief in encouraging the people around me to recognize what they're capable of.
- Julie Doiel
- My mom.
- Chelsey Rhodes
- My fiancée and best friend. We met in 2022 while I was working at Cellcom.
With Chelsey 
Chelsey, at the ocean 
Mom and Chelsey 
Brett M.
Close friends
- Connor Finucan
- Addison Sedivy
- Josh Lasky
- Josh Ostrowski
- Matt VT
- Robert Knaack
- Nathan Trzecinski
- Pang Yang
I'd vouch for any one of them. More important than what they do for work, they're genuinely good people.
P.I.E.
Positively Impact Everyone.
I spent more of my early life angry than I'm proud of.
Eventually I realized that carrying that around wasn't building anything.
Today I try to follow a much simpler personal rule: Positively Impact Everyone.
That doesn't mean agreeing with everyone. It means trying to leave customers, employees, friends, strangers, businesses, and communities a little better than I found them.
Life outside business
Before the inbox starts.
Most mornings begin pretty simply.
Birds outside. Coffee. Analytics open somewhere they probably shouldn't be that early.
Business is genuinely one of my hobbies. I enjoy studying how companies work, understanding markets, reading, experimenting with systems, developing ideas, and helping other people work through business problems.
Outside work, the people closest to me matter much more than any analytics dashboard.
Home base
Wausau, Wisconsin
Work increasingly reaches outside Wisconsin. I travel periodically to meet customers and understand local markets firsthand.
Family roots
Logen Charles Doiel
My grandfather was Charles Doiel, and my grandmother was Elsie Doiel.
Business call
Have something worth talking about?
I'm always interested in talking with good people working on interesting businesses.
If you're considering a partnership, need another perspective on a business problem, want help developing a growth system, have an acquisition or investment opportunity, or simply think there's something we should discuss — you're welcome to reach out.
justtechturtleit@gmail.com
FAQ
Quick answers.
Who is Logen Doiel?
Logen Charles Doiel is a Wisconsin entrepreneur, marketer, web designer and business operator based in Wausau, Wisconsin. His work focuses on websites, digital marketing, advertising, SaaS, automation and business growth systems.
Where is Logen Doiel based?
Logen is based in Wausau, Wisconsin and works with businesses and markets throughout the United States.
What companies does Logen Doiel operate?
His current business portfolio includes Tech Turtle Websites & Marketing, Port St. Lucie Marketing, Huntington Beach Web Design, Wausau Tech Support and Polyurea Marketing.
What is Tech Turtle?
Tech Turtle Websites & Marketing is a digital marketing and web-development company Logen started in 2022 and has run full time since 2025. It provides websites, advertising, SEO, AEO, GEO, analytics, lead generation and digital growth services.
What does Logen specialize in?
His work primarily centers around business development, web design, digital marketing, paid advertising, search visibility, lead generation, analytics, SaaS, automation and designing business systems.
Can I book a business call with Logen?
Yes. Business owners, entrepreneurs, potential partners and others with legitimate business opportunities can submit a Business Call request directly through LogenDoiel.com.
Does Logen work outside Wisconsin?
Yes. Although based in Wausau, Wisconsin, Logen works across multiple U.S. markets and travels when useful to meet customers or better understand specific markets.